I can give you an example of the economic costs of this that really hit home for me. I have an adventure travel company and for the first time in 2005 we were unable to do winter trips in the Whitehorse area. There just wasn't enough snow. It was the first time.
On average, for the sixteen or seventeen major winter tourism operators in this area, the increased costs to find snow and keep going north were in the neighbourhood of about a 20% increase to their bottom line expenses. It was absolutely enormous. In fact the truth is, for the majority of these businesses, that's the margin; that's what we're talking about. We lost the margin because of that, and it's only getting worse.