If you look at twenty years ago, the cost of gym memberships, in particular, was typically $80 to $100 a month. We're $29 a month. It's relatively inexpensive to go to a gym today, and the number of people who are participating is one of the reasons. In the last five years, the number of people participating in gyms has gone from 10% to 15% of the population. By having these large numbers, it has enabled us as an industry to keep our costs down. I don't know if it's such a barrier at $29 a month for a lot of people; it's certainly a very small percentage of the population.
We think the tax credit itself just sends the right message to Canadians that the government realizes this is an important initiative and it's backing it.