But I think that clearly, the industry went from $2.5 million in 1989 to $53 million today because of the investment the federal government made in pulling out the grapes, actually pulling the grapes out, and paying the growers. What we're suggesting today is that you're going to help us put the higher-quality grapes back into the ground. We're asking you for one-sixth of what it costs to transition to a grape variety pull-out program, or a grape transition. We don't call it “pull-out” anymore, and that's the distinction. It's a transition into planting vines, rather than pulling them out and being paid to get out of the industry.
On October 16th, 2006. See this statement in context.