No, it's fabulous, and that's a perfect example of how the crisis is generating a different approach to human resources for those businesses that are in serious trouble. It is going to make a difference in this country. There's nothing like a good crisis to change behaviour. So for those who have minimum-wage employees, I think we're going to see a different approach to human resource management on the part of those businesses, and that is a good thing in this country.
We need to get to the folk who are perhaps not in crisis mode yet but will be shortly, so that they can manage their crisis better than those folk who were caught off guard in Fort McMurray.