It's to convince the government that when you invest dollars in the festivals, we promote Canadian culture, Canadian festivals. It's an iconic festival; more people come to your events, there's more tourism, and that creates economic activity for hotels and restaurants. That's why we said start with the government; we will collect the money and you will collect more than that. It's $8 or $10 per dollar you...close to that.
On October 19th, 2006. See this statement in context.