I don't believe, sir, that we know the answer to that question as yet. The minister certainly has voiced her support in recent days. It's a question of how this may manifest in the future.
The subsidy is also a strategy, and it's a strategy that has worked. I can tell you that in terms of our cultural media industry in Canada, with this great monolith to the south of us, magazines have the highest market share of all cultural media; it is 41%. By comparison, Canadian film has--