Thank you very much for that question. I just want to say that film and television--and I'm talking about film and television audiovisual in particular, not books, music, and publishing, which is a much larger part of the cultural industry, If you put that all together, there's a lot of return on investment to the government for the investment it puts into the cultural industry--but for film and television in particular, it is now a $5 billion industry. It is part of Canada's knowledge economy. It creates very highly skilled, highly paid, and environmentally benign jobs across the country.
There are 73,000--almost 75,000--people across the country within film and television and related industries. Economically, the investment in the CTF, and certainly the investment through the production services tax credit, which means productions coming in mostly from the U.S. but also from other countries that are done in Canada.... I don't have those numbers with me, but I was told by the previous Minister of Finance, his senior bureaucrat, that it is now a revenue-making program for Canada, unlike the Canadian tax credit, which is for the indigenous production, but indigenous production needs a little more of a boost so that it can catch up with the service production.
Also, there are cultural objectives, which are not always easy to express clearly, but film and television and culture really is a way.... This gentleman beside me was speaking about branding Canada. There's no more powerful and effective way of branding Canada than through its books, its music, its film, and its television.
If you want to have an image of Canada presented around the world, the most cost effective and efficient way of doing that is through film and television, which goes throughout the world. Film is in the theatres all over the world. Television goes directly into the homes. There are mass audiences. The Americans are very good at it. With the investment the Canadian government would put into film and television, we could be as good, because with the minute resources we have compared to America and the European Union, we have famous directors and creators around the world. We hear about them all the time.
There's the economic as well as the cultural policy objectives, and as far as nation building goes....
Are you going to cut me off now, or are you getting bored?