We think in Toronto that investment in tourism is an investment with immediate returns. For example, a $25 million increase in tourism marketing will give you an immediate increase in tourism demand of somewhere between three-quarters of a billion dollars to over $1 billion. Return investment is 28% to 54%, and your increased federal tax revenue is somewhere between $104 million to $200 million.
So the returns are immediate, and they will pay you and allow you to invest in your core priorities.