It is a service for people applying for loans for a small- or medium-sized business. Suppose that 500 of the 1,000 applicants are black. The banks need to grant an equivalent amount of loans to the black and white applicants. The blacks are just as credit-worthy as their white counterparts. However, the statistics in the United States show every year that the banks discriminate against blacks, Hispanics and visible minorities. That is one of the reasons that we need to have the same system in Canada, in order to be able to check whether there is discrimination.
On February 19th, 2007. See this statement in context.