The committee is missing two key pieces of information, and as a result, I don't think it can make any recommendations that would actually solve any of the problems we are raising, in reality. Those two key pieces of information are these: what does it actually cost the banks to provide all of their services and products versus the fee revenue from each of those services and products; and secondly, what is actually the level of competition? There hasn't been a study since 1998, and that was only a partial study by the Competition Bureau.
I believe you'd find that there are actually monopolies and duopolies in a lot of areas, if you looked at a realistic definition of “market” and a realistic definition of how customers actually want to bank. A lot of people don't want to use telephone and Internet, so you don't include those in. If they're not using them, it means they don't want them and they're not choices. That's how competition is defined, by what customers actually do, not what you want them to do or what the banks are trying to shove down their throats in terms of their agenda.
If you had that information, you could look at the situation and say, okay, in this area, in this market, that bank branch is actually a utility; it has a monopoly, and therefore we're going to regulate the prices. And in this area, there is no banking service.
In the U.S., what they do in those situations, and have for twenty years, is look at the service lending investment patterns and the branch closure patterns, and they require banks to reopen branches or set up special programs, because they know and have known for more than twenty years something that, for some reason, most federal political parties and certainly the federal government don't seem to want to recognize. Banking is an essential service, and bank branches that serve communities are essential to the health of those communities in every single way in terms of the local economy and community development.
So without these two pieces of information—and this is what the committee should recommend—we need a full study of whether there is actually competition, a local market study across the country, and an audit of the costs and revenues and the profit margins for the banks.
We're not asking, as Mr. McCallum implied, for these fees to be eliminated to zero—no, just lowered to a reasonable profit level. If it costs the banks 10¢ for you to self-serve.... When you go to a gas station, you usually pay less; when you go to the banks, the price has doubled. You pay more now to self-service bank than you do to use a teller. It's kind of bizarre, isn't it? You're pushing the buttons and you pay more.
We're just asking that they be lowered to a reasonable profit margin level. An average corporate profit margin would be 15% to 20%. So if it cost the banks 10¢ and they're charging $3, that's a bit more than a 15% to 20% profit margin. If they can prove it costs them $2.50 and they're charging $3, then you're in the 15% to 20% profit margin range.
The banks—the CBA—claim in these documents that they do not cross-subsidize any costs from any part of their operations, that not one cost from any service or product or loan or credit instrument is cross-subsidizing another cost. So they know their costs, exactly, for every service and product. That's what they claim in these documents. They can't have it both ways. Require them to prove that their prices are fair, and if they can't, require them to lower their prices.