I think the problem I'm having...and I don't want to speak for everybody, but I think we understand that we're looking for excellence and we're also looking for participation. But in the end, what is going to be the return on investment, if I can use that expression? How do we know that the $30 million is going to be enough, first of all? I don't even know if it is enough, especially with the number of sports that are out there. If we start including sports teams, how do we draw the line? You're saying summer sports, but summer sports are endless. I think winter sports are probably more controllable. I don't see how even $30 million is enough.
On December 4th, 2007. See this statement in context.