No, I get that, and I understand that. As I think you said, it's to align the interests of the company with the interests of your employees. I would like to add that you have a tendency to align interests with your customers as well, which is a pleasant deviation in Canada.
Evidence of meeting #12 for Finance in the 39th Parliament, 2nd Session. (The original version is on Parliament’s site, as are the minutes.) The winning word was employees.