It's an opportunity for employees to purchase the shares with after-tax income. We make you hold on to the shares for at least a year. After that time period, you can sell the shares if you wish. The company matches the dollars you put in, up to 20% of your salary, or whatever your remuneration might be, if it's hourly, etc. And the whole point is to get employees thinking, acting, like owners.
If you go back to when you were five years old, whose toys did you take better care of? I threw my brother's and sister's toys under my dad's car when he drove out. My toys, I protected. I wanted to make sure they stayed in good shape.
So it goes back to that most basic notion, that if you own—