We would advocate that it be a voluntary system. I think there's an opportunity to get a marketing advantage from it. The difference between what we're proposing and what they're proposing in the States with country-of-origin labelling is that the latter is mandatory in nature, and that drives costs into the system that would otherwise not be there. Actually, we would not support it, because it's an additional layer of regulation and complexity, which is just going to drag down the prices to producers.
What we're talking about is a voluntary program that's clear and transparent, so that when consumers do buy product, they do have a choice, and they can understand whether they want to choose something grown in Canada or something grown elsewhere.