There's absolutely no question.... I'm not sure if the minister's comments damaged as much as misled consumers into believing that if the Canadian dollar goes up, prices will go down immediately. I think the challenge here for retail in Canada is that a great majority of the products are bought from Canadian distributors, which is the irony here. They are not bought directly from the U.S. In fact, even the largest retail companies in this country cannot buy a multinational brand from the U.S. brand owner. They must go through a Canadian distributor, and there is such a thing in Canada as country pricing.
On November 21st, 2007. See this statement in context.