What we've detected in the last few years is that there has been a population shift and a shift of economic wealth away from the northeastern United States into the southwest, the midwest—the Rocky Mountain range—in the States. Those people are deemed to be mid- to longer-haul U.S. markets. They're not border states. To get to those people we need to market in Nevada; we need to market in Colorado. We need to market to places that aren't necessarily adjacent to Canadian provinces.
The Canadian Tourism Commission needs funds to get into those places and to market to those people who, when they're thinking about taking a holiday, instead of going to Mexico or the Caribbean, may decide to come up to Canada.
So we need more funding for the CTC. We want to commend the government, though, for the announcement on the Olympic funding. That was very helpful.