As soon as the dollar started to fall, consumers started paying attention to the variance in retail pricing. As a result, publishers had to immediately address this and start to bring our pricing down in line with what's happening in the American market. The result of our prices being decreased by as much as 25% is that it's impacting our revenues.
All of our budgets are done, obviously, at the beginning of our fiscal year, if not before that. So the impact is lower revenues. But again, our costs are all static, so it's having a devastating impact on the entire publishing community, not just the Canadian companies but also the multinationals.