I'm just going to ask Mr. Fenn a very elementary question. I can certainly understand the publishing industry's issue with the high dollar. I'm not going to argue with that and the effect it may have. Can you tell me why your product puts the differential price on their sleeves well in advance of when they're actually...? I've been racking my brains to try to think of other products that print a Canadian and a U.S. price on their product well in advance of its hitting the shelves. Is there a law requiring that?