My personal comment on that--I have been in the sales side of the equation in numerous industries--is that there is a manufacturer's suggested sales pricing and a retail sales suggested pricing. I find your industry strange in that it eliminates a lot of flexibility in terms of when things change.
But I'm going to move on to Mr. Lazar. That was an excellent presentation, by the way. You mentioned a 3% increase in annual demand. Can you explain to me where that demand is coming from?