I don't think much has been mentioned of any particular province. So it hasn't been provincialized in that degree. It is distributed through the schools and also to individuals who want to use it with their children or grandchildren.
Jean Lapierre mentioned this book on the air about five years ago. We had 60,000 phone calls in two and a half weeks. That comes back to my point that there is a hunger and a demand for this kind of information. What happened there is that someone who was a trusted source said this book isn't trying to sell you anything, it's something you should get for your kids, and the doors opened.
I think what it is, is we need to have more trusted sources that Canadians can go to knowing they're not being sold a product. This is one effort on our part to try to provide that, particularly to young people.