We also haven't ruled out regulation, just for the record. The main reason I think we're all here is to have a proper study. We have a bunch of studies in the U.S. I'm not saying they're perfect, but at least we have a better understanding of what's happening in other marketplaces than the one we have in Canada. I think a proper research project has to be undertaken, however constructed, to really help us understand what is going on in this market, how prices are being determined, and what in Canada--as people interested in public policy--would be best for our country, for our merchants, for our consumers, for our economy.
We don't think that's been done yet. We've made some recommendations, obviously, as to what we think should be components—a code of conduct, something that maybe they have to report on before a parliamentary committee and say, “Okay, here are the components of a code of conduct and we've been compliant with them”, and so on.
As I say, we do have recommendations. We do think some oversight by some agency that is tasked to do that is needed, and we can debate which one it should be. That's why we felt we had to get to that step first before determining if we actually need to take the regulatory step or if we can satisfy this by other means.