Thank you.
There are a lot of advertising campaigns on television, radio, in newspapers, you name it. Credit card companies are out there pushing their premium cards. Most of the people I know cringe every time they see a television ad, because I'm going to give them a lecture on who's actually paying for the points the person uses when they're flying--but that's a good thing.
When we're talking about pushing usage, people never really used their credit cards before at grocery stores. How is that going to have an impact on grocery stores or organizations like that?