Do you remember when I started off and tried to explain the structure of the industry? If you're buying or you franchise from one of the major players, the odds are that you can piggyback on the rate they have negotiated. Different rates are negotiated by the major players in the country.
If you end up in a situation such as that of Mr. Bouchard, who has a single store and an affiliation with a couple of stores, he's negotiating on his own. That's a choice you make. You either want to be a franchisee of a major company that controls everything you do, in which case you may get a lower transaction charge, or you're on your own to negotiate the best rate you can.