This is a feature of the modern economy, this complexity of the product lines. On what you were saying about all the bells and whistles, there are over 200 credit cards. It reminds me of walking into a shoe store; it's just an amazing blizzard of options. Or buying a car.... In most consumer markets today, they're much more sophisticated than back in the fifties, when you went into a store and they had two of everything. You had two choices. If you go back even further, Henry Ford said you can have it in any colour you want as long as it's black--
On June 9th, 2009. See this statement in context.