There are certainly segments of the consumer base who have no understanding of networks and what they mean—this Visa card versus that Visa card, or Interac. But there are different terms and service features ascribed to these products. In debit we're not cognizant, because our history has been that debit is just debit. It's your bank card. We have a lot of information that people have an affinity for Interac, understand that it's Canadian, and understand that it's safe and secure. You can imagine the marketing blitz they're going to be doing to get Canadians' heads around the idea that they're not just credit—they're debit or super debit. You're going to start to get these distinctions in the marketplace. Consumers are going to be bombarded and there are going to be different terms of service within the payment vehicle. It's important that they understand what they're choosing. It may not be Interac on the back and it may look like a Visa card on the front. These are important things that will allow us to compete and succeed.
On June 16th, 2009. See this statement in context.