Thank you for your question. That's very reasonable to ask. The challenge is that the benefit from vaccinating cattle is only partially realized by the cattlemen. As I said earlier, half of the illness that's due to this bacteria doesn't happen from cattle products. It's water, spinach, and so on. There's no compensation for that part of it there.
The other thing that's unique about the cattle industry is that it's extremely diversified. The person who has the cow ranch where the calf is born is about eight or nine steps away from the person who sells the final animal that gets processed into meat. There's no way to get a slight premium, say, from the end customer passed down to those who used the vaccine.
So it's--