I think it's basic awareness. I really think people don't have a sense that there's a social enterprise sector in Canada and how vibrant it is. In the U.K. we've had some great champions. They've been able to push it through a social finance agenda. We have been without those champions, or certainly to date we've been unable to find them.
But you're right, Paul Martin is absolutely someone who has emerged in this space. I think if we can narrow down exactly what it is that we want, it'll happen.
It's really quite confusing—