Two quick answers.
First, only 10% of our youth meet the daily physical activity guidelines, so your daughter is not our target. We're targeting 90% of the kids in Canada.
Second, we in fact believe that average Canadians inspire average Canadians. Donovan is here as a member of our board. Our current campaign that's on the airwaves right now features average Canadians who have overcome average Canadian problems. They have become more physically active or have inspired their families to be more physically active. These people are absolute rock stars in their communities. That's what I believe inspires Canadians.