We operate off that. Over the last two years, we've been able to raise almost $10 million in private sector moneys.
Lots of the private sector moneys, though, we don't use to fund ParticipAction per se. What we do is we attract those dollars and we create a program, if you like, that helps the private sector organization meet its business objectives. Are they trying to drive revenue margin, their profile, or ultimately profitability?
Ultimately with us, we're trying to drive Canadians to be more physically active so that Canadians will be the most physically active on earth. So then we create a program where both organizations meet their objectives, and then we deploy those programs right back through our ParticipAction partner network to the community level.
So most of those dollars go to either creating that program or deploying it back out to the community organizations who deploy it and implement it on our behalf.