In terms of difficulty, there should be a net benefit to SAQ, because these purchases are incremental to the sales already made by SAQ to restaurants and duty-free operators. As a duty-free operator I can only purchase my liquor from the state monopoly. The reality is that the volume of sales should increase for SAQ or LCBO because these are net new sales; these are not cannibalizing domestic sales. We're competing internationally, not within our own market.
On November 5th, 2009. See this statement in context.