It's been a lengthy process for both our organizations. I can recall that back in 1992 one of the first things I did when I became executive director was to review a project that involved decriminalization of misleading advertising and the possible steps that could be taken to try to enforce things civilly. Effectively, we're seeing the end of that process 15 years down the line.
On February 23rd, 2009. See this statement in context.