In my lifetime, yes.
It was amazing. I was in Montreal for the Grey Cup in 2008. A fan came up to me and said, “Commissioner, I've been coming to the Grey Cup for 20 years to see the landscape of this country.” I said, “Well, what do you love? Which city do you love? Do you love the Rockies or the Pacific?” He said, “No, the human landscape.”
If you have ever been to a Grey Cup, it is the one thing that defines us and unites us. I think we had a really powerful opportunity--and Chris was a part of this--at the Olympics when you saw that torch run go across this country, galvanize this country, and make us feel proud to be Canadians. The Grey Cup does that every year, but we have an opportunity to celebrate that even more with the 100th, and that's what we want to do.