Thank you for the question.
There was a business plan that indicated 200,000 visitors would come to the heritage centre annually. All of Regina is only 200,000. It didn't take into consideration a number of factors, such as the decrease in tourism, and it also didn't take into consideration that, comparatively, most museums across Canada do receive 65% to 67% of their operating budget from three levels of government.
To answer your question, yes, there was a business plan. It was not detailed. We are building a business plan. We've also developed a fund development plan because we're aware that we need to enhance our own internal revenue streams, to the point where we've recently launched a new fundraising campaign naming rights of the facility rooms, etc. But as you know, fundraising does take about a year for those programs to mature.
I want you to know that there are a couple of other things happening. This meeting alone has allowed me to leverage a meeting with the province and a meeting with the municipality because of some joint responsibility for this magnificent facility and cultural flagship for Canada. The other thing is I'm going to put this into a return on investment, or economics, because it always comes down to money. Cultural tourism is the fastest-growing segment of tourism globally. That means that people really do...yes, they still want to see the lakes and the trees and our wonderful—