We think it is an innovative measure. It's never been tried before and it's never been tried elsewhere. It is very much about trying to change behaviour. We feel, for example, that if you were simply to increase the tax credit, it would cost government more money and you wouldn't see any more given, most probably.
I think this one here would be a real incentive and a way for us to get a message to Canadians of all income levels that they should be giving. I think it would make a difference for both first-time donors and people who have donated for a number of years, but perhaps could do a bit more. It has all kinds of indirect benefits, because we know that people who donate also get engaged in their community. So in that sense we think it would be a really important measure.
I guess the other thing I would reinforce is the public education aspect. If this were to go through, as I was saying in my presentation, CRA would have to tell each tax filer how much eligibility they have for this stretch.... That in itself, I think, would make it really enticing for people to start thinking and planning for their giving in the long term.