In different kinds of competitive projects, partnered with industry often, as CFI has explained, and leveraged with other sources of funding, institutional or private sector, for different kinds of purposes. If you have a project that's trying to do an IT technology, you go to NSERC, but if you're trying to study the impact of better business practices in a certain sector, you'd go to the social sciences council. They're different tools.
On October 25th, 2010. See this statement in context.