In the arts sector, in Quebec, we have a vision which is a little different. There is no doubt that the two cultures are different. There is no doubt about that. But that's not what I'm talking about.
However, Quebec addresses the issue of culture in a different manner from how it is done in the rest of Canada. Increasingly, the arts are a way for business people to set themselves apart. At the Olympics, companies from Quebec were involved in the opening ceremonies. When a company is launched, there will be a show featuring artists as a way to present the company.
This happens a lot in Quebec, so why isn't it happening elsewhere in Canada? Why don't we see the same mix, the same agreements, the same partnerships? Why don't we see this kind of thing happening more often?