First of all, cost--it's deferred taxes. We've adopted Imagine Canada's recommendation, and we've estimated it would cost the government about $20 million incrementally. However, the benefit to our society is tenfold. The impact would be $200 million in terms of things that various charities can do in investing in diabetes--for example, in our case, diabetes services. The Canadian Diabetes Association not only invests in diabetes research to the tune of $7 million a year through those donations, but it also provides direct services to Canadians living with diabetes--everything from diabetes education...and, in some provinces, devices and other supplies to help Canadians manage their diabetes.
This is truly a real investment in Canadians, and it's a tenfold investment from the deferred tax that the government wouldn't collect by making this change.