In fact, it's all about confidence in the economy, confidence in the market, confidence in Canada. As we see the stock market, it's basically 100% driven by consumer confidence, so it's fair to say that the marketing is working. We've heard from you that the marketing is working and, in fact, the top-of-mind awareness campaign is very successful because it's making Canadians believe positively in the economy. Wouldn't that be fair to say?
On May 2nd, 2013. See this statement in context.