I think there's a couple of dimensions to this.
The first is, as you well know, the economic action plan is at the heart of the government priorities. It is sort of a major instrument to generate economic growth, jobs, and so forth. It is a key piece and a key priority of the government's agenda. So from that perspective, it is legitimate that the government would want to communicate and would want to let Canadians know about these priorities.
The second aspect is that through our own research that we've done—public opinion research, focus groups, surveys as well—Canadians have indicated they want the government to inform them about the government's priorities and programs.
These two objectives, if you like, meet in some way through advertising, if I can say so. Advertising is part of a communications tool kit that is available to communicate with Canadians about the government priorities.