I can only talk about what the Department of Finance is doing.
Clearly, I cannot speak for all the departments. In terms of rebranding, as part of those ad campaigns and together with the Privy Council, we did indeed develop a trademark around the economic action plan.
From a communications point of view, I could tell you that there is a logic behind that. Given the climate, whether it be from the media or from outside, it is important for the government to be able to communicate clearly and effectively about the economic action plan or any other issues.