Really? I mean, it's interesting. I've had a lot of feedback from Canadians who say there's nothing specific in those ads that tells them about specific programs or services that are of benefit to them, but they see it as government promotional advertising. The ads talk about good government, and that's certainly in the eye of the beholder. I have to say there's been tremendous backlash—and I'm speaking primarily of locally in my community—from folks who have said they feel the government is engaging in propaganda on their tax dime.
Has there been any consideration of that, given that surveys have shown very diminished returns for the effectiveness of this advertising?