We have some very good examples from Newfoundland and Alberta, which have taken similar measures with respect to the roll-your-own loophole. That tax increase was followed by increased revenue and a big decrease in the roll-your-own category. We know that every 1% decrease in smoking has an enormous public health impact, so every bit makes a difference. We have some solid Canadian examples as well.
On May 21st, 2013. See this statement in context.