We used to just produce lumber, pulp, and paper. That's making stuff, believe me. It's been enough to employ 600,000 Canadians. We're now also making bioenergy, the equivalent to three nuclear reactors. With biochemicals, bioethanol, biodiesel, we are extracting from every single tree far more value than anyone every dreamed possible. As a result, not only are we saving jobs, but we have a zero waste imperative. So it's not just to make stuff; it's to make as much stuff as you possibly can and add as much value as you possibly can from every tree.
We used to think the secret was to go up the value chain and make fine pianos, but that's very labour intensive and Canadians don't want to work for those low wages. Instead of doing that, we're extracting more value from every tree, which allows us to pay the high wages you get in the natural resources sector but still get far more value from the natural resource.