That was basically the essential, sole ask of the New Economy Alliance: how do we work together as government and industry to figure out what that strategy is going to be?
Interestingly, there's a clear need seen by government, because as soon as the New Economy Alliance formed, which was only last May, we were approached by Agriculture Canada saying they needed somebody to talk to and that they would like to talk to us, because they didn't know whom to interface with in industry.
Our ask is that we sit down together, government and industry, and figure out the exact answer to the question you're asking: how do we assure that we add value to Canada's vast natural resources? We're envied around the world for the natural resources we have. We have to add value to those resources and then export that added value, not just the raw materials.