The cost of the ticket is a problem for the entire north. It is a challenge not only in terms of growing international tourism but also in terms of getting Canadians up here. There are a number of times when it is cheaper to fly to Germany from Whitehorse than it would be for me to go to Ottawa or Windsor to see my family. While that's great for building our European market, in terms of growing our key market segments in southern Canada and throughout the U.S. and the rest of the world—because we are active in Southeast Asia as well, as are our partners in the Northwest Territories and to a lesser extent in Nunavut—the cost of that ticket becomes a significant deciding factor.
On October 25th, 2011. See this statement in context.