Are we doing a good job as a territory or as a government in marketing that, or are we really riding the coattails of the cruise ships, and having them market it on our behalf? Is there a way we can maybe improve? I mean, 100,000—I guess we shouldn't be complaining too much about 100,000 people coming over the course of the summer to a town of 800 people. It seems there's obviously a percentage that we're not capturing.
