I think we've started, and I think you'll hear that from some of your other members who were presenting here, such as the Canadian Gas Association and the Canadian Electricity Association. There is a new partnership, and that's what QUEST was set up to do, to help bring relationships together between those bodies and utilities. So this wasn't something that was happening in the first place with the consumer. Consumers like to have choice, and choice wasn't always available to them. That means working in partnership with utilities, working with municipalities in a different relationship. Hence, the Federation of Canadian Municipalities is also coming on board.
So there are ways of doing this. They're starting to roll out programs, starting to see those options becoming available, but still getting that information out to people.