All the distribution platforms are fantastic, whether I watch a show on my phone or the iPad or my television or my computer. You still have to have the content created to be seen on all those multiple platforms. I think we're lacking a cogent digital economy strategy in relation to content creation. It's one of the things I'm trying to get more oxygen around and talk about openly—how do we do better? How do we incent even more work? How do we find real work in this new form of transmedia?
First it was new media, then it was digital media, now it's transmedia. It's everywhere.
My end of it is the content. This is my bias, I confess.