We actually have a wonderful partner in the Tourism Industry Association of Canada and its CEO, Mr. Goldstein. We have been working very closely with them, and in fact he joined us for all our meetings on the Hill last Monday.
One of the key issues we're looking at there, which I would really like to bring to the committee's attention, is that we not only are recommending that this new investment strategy allow us to create the product and the marketing to attract more visitors to Canada, but that, as the strategy points out, we have a significant tourism deficit. We have a travel deficit.
One of the other things we want to address with marquee festivals and events, as well as festivals and events throughout our communities, is that this kind of investment and the way it will enhance our product offerings actually will help us to keep Canadians at home as well.