So when you talk about shelf space, that's one thing that I think has changed over the last 20 years. There's more opportunity once a good production is produced to get it out there. It's not as if it's just one or two channels, as it was when I grew up. That's all we had. Now you have the aboriginal channel, the A-Channel. You get Showcase. You have a variety of different venues to get it out.
Do you think more priority should be placed toward the production—that's what you're telling me—over the medium in which it is presented?